Friday, October 30, 2009

Project Runway Singapore Style!

Please do come by and support 25 upcoming designers! Chalk is involved too and we are busy preparing for the show with all our heart! Here are the details:

Date: 6th November 2009, Friday
Venue: Sculpture Plaza, Millennia Walk
Time: 7.00pm

The show will kick start at 7.30pm and end around 8.45pm.

Hope to meet you guys there:)

Thursday, October 29, 2009

Wednesday, October 28, 2009

Costume Dilemma

There is a costume halloween party to attend this Saturday. I regret not getting some really wacky ones from Tokyo! If I had a choice, I'll go with a beer stuck on my head!

We are featured on Fash-Eccentric!

We want to thank lovely X-Wen from Fash Eccentric for featuring us on her facebook page!

The A-Z of Heels

Love this playful take on heels!!

Stocking Search (FOUND!)

We are looking for sheer polka dot stockings for our runway presentation. Anyone has any recommendation where we can find this?

Behind the Scene Footage 2

Our magazine tear sheets for the hair and makeup of "Miss Dotti Bow" collection fashion shoot.

3 words

This was what we had in mind when we were working on our website.

The Font Hunt

Initially I was choosing between these few fonts found online. But the more I thought about the belief of my brand, I knew I wanted something more original, something handwritten so I decided I'll draw the word chalk myself. Here are some mock ups before the final one was chosen!

Using up 10 black papers, 2 broken chipped chalk and some photoshop magic..

The chalk logo is born.

Tuesday, October 27, 2009

Open Sesame

Love this simple yet absolutely sweet idea!

A Glimpse

3, 10, 35, 75 ribbons and still counting. All to be revealed on the 6th of November. Instead of seeing stars..I am seeing dots and bows every single moment!

Chair Crush

I can't explain why I love these chairs so much.

Just for Laughs

I can't resist posting this up. It's so funny it makes my day over and over again. Hope it has the same effect on you:)

Raw shots

Here are some raw pictures of the shoot without any touch up shot under 5 hours. Was a mad rush but the overall effect was exactly what we wanted!
p/s: We might have a behind-the-scene video clip of the shoot to share soon!

Next Big Label

I just have to gush about this gorgeous necklace designed by Rayson from L'ile aux Ashby. He was really kind to mention about us on his beautiful blog as well! Come join us and many more upcoming Singapore designers for our debut fashion show presentation on the 6th of November, 8pm at Millennia Walk!

Sunday, October 25, 2009

The Space

Chalk will soon be having our stand alone store at Millennia Walk, this coming April! Our unit is small but we are thinking of ideas to make it look bigger but we really like this concept of playing with space and lines!

Dotty Lineage

A playful mix of dots and more dots topped up with sweet bow touches sums up the look of Chalk Debut Collection! More behind-the-scene ideas coming up!

A Bow Tie Affair


Here are some pictures that have inspired me as I was working on my debut collection, entitled "Miss Dotti Bow".

Thursday, October 22, 2009

Behind the Scene Footage

Here are some behind-the-scene pictures of the fashion shoot of "Miss Dotti Bow". We want to thank Make Up For Ever for sponsoring our hair and makeup for the shoot!

Fashion Shoot Credits:
Photographer: Cher Him
Model: Juliana S
MakeUp Artist: Vanessa
Hairstyle: Yanti

You Are Invited!

To Our Debut Collection Launch Party!
Date: 8th of November (Sunny Sunday)

Venue:  Soon Lee, Haji Lane, level 2

Time: 10am-1pm

Dress Code: Come dolled up in polka dots or bows! We can't wait to see all of you!!! To RSVP for this event, please email before 3rd of November.

Welcome to ilovechalk!

Hi Everyone!

I have been waiting in anticipation for months to finally share what is CHALK with all of you! When I was a little girl, I was always doodling, sketching and writing all sort of funny notes to my friends and using up all my papers in my house. One fine day, a rainbow struck me and I finally realized drawing little dolls can actually be my career!

I went crazy researching and finding out more about it and was hooked on the magic of fashion. Today after years of formal training and some working experiences with magazines and design houses. I decided its time to realized my own dream to design my own clothing line.

Why the name CHALK you might ask?
Just like the purpose of chalk to translate ideas onto form, Chalk to me is about expressing my own ideas onto a female form. Chalk is all about self expression! It's about being who you are and loving every moment of life.

There is a quote that really struck me which I'll love to share: "Life is not about finding yourself. It is about creating yourself!"

So please join me on this journey as I share my thoughts, inspiration, ideas and be a big part of it by saying hi, dropping a kind word or just being a friend of Chalk. I'll love to hear from you soon and till the next post, stay fashionable fun!


p/s: Our first collection is debuting on the 1st week of November 2009. Watch this space for more information.