Saturday, July 31, 2010

Friday, July 30, 2010

The Red Moment

This is CHALK's Nation Pride outfit! We re-made it in a luxurious red sheen jersey in the ever popular Sally dress style. Why this design?

On our Nation's birthday, we specially designed a versatile and multi way dress that represents the unique and diverse culture of our country. With every twist and turn for a new look, it symbolizes how Singapore has transformed and developed into such a stunning cosmopolitan country of today! This is a limited edition outfit designed specially for Nation Pride event.
Come by Millienna Walk soon to take a look at this installation all the designers worked so hard to put together! We cut, folded, sticked, pasted and stamped all the boxes and covered them into a mini Singapore map:) For more details on how to win VIP tickets to the opening party, all you need to do is to share a comment here.

More Glimpses!

Here are more pictures on our latest collection! Will post pictures of Hilda dress as many of you have asked for it:)

And we're pleased to announce that we're stocking a new range of jewelry line by The Icing Journey! They are bolder in style, more intricate, wonderful workmanship and very lasting gold and sliver ware! We promise they won't tarnish with proper love and care and they are investment pieces to make your outfit shine anytime!

There is definitely one for everyone:) Be it the dainty chain bracelet, to the chunky coral waves rings to the interlocking bangles. You can dress them up in anyway you like for work or for leisure so come by really soon to grab your NEW statement jewelry as we have very limited stocks.

p/s: Not sure if you realized but all the accessories on "Dreams of Pandora" shoot was proudly sponsored by The Icing Journey range that you can find in our stores today!

Dreams of Pandora: Part 2

Fiona dress comes in Sky Blue, Blush Pink and Jet Black. The ribbon sash is detachable and can be worn on the shoulders or as a belt.

Hilda dress comes only in Jade Green. The yellow fabric has sold out hence it didn't make it into production.

If you've been waiting for Sarah, Sammi, Hilda and Fiona Dress.. They are in store NOW! Come by soon before the sizes runs out! A couple of designs have sizes sold out or running low in stock. In the meantime, have a fabulous weekend ahead:)

Wednesday, July 28, 2010

Movie Still

Such a good twist to the typical movie poster!

Classic Tip

I totally agree!

Stamp of Pride

Here's a glimpse of the upcoming Nation Pride installation! All designers have to make our own paper boats filled with details about our inspiration and brand philosophy. Every one of them is handmade so if you're there at the event, remember to pick up one of the boats and give it a good read! Btw, it's also my first time making a paper boat:P
(For more details on how to make your own, check this link out!)

A New Kind of Nap

This mummy dolls her little baby up in different napping adventures and I can't stop smiling and giggling over them:)

Tuesday, July 27, 2010

We're featured in Occidental-Orient Blog!

This has got to be the best written article about our new collection! The magical way Niki twist and play with words really impresses me! And she makes our collection sound so delightfully lovely! Can't thank this beautiful lady enough for all her encouragement and support! For those who are hoping to see some blacks in the collection, don't worry! There are a few designs in this collection styled in black too:)

She and Him

Max & Margaux Stop Motion from Shark Pig on Vimeo.

This has to be the sweetest and cutest way to share a secret on your wedding day! Their wedding details are so thoughtful!

Rainbow Thoughts

Melissa is SUPER Talented! I love how she pokes fun of day to day life encounters and makes it her own!

PARCO Nation Pride Event

Love this cute demo of a paper heart via this great blog!

Not sure if anyone of you know but Parco will be organizing a Nation Pride event where each designer from Parco Next Next will design an outfit that speaks of their love for Singapore. It's going to be a huge installation happening at Millennia Walk and customers can choose which is their favourite design and there will be a private party happening next week!

Date: 5th August 2010
Day: Thursday
Time: 7pm sharp
Venue: Millennia Walk Grand Hall
Dress code: Come support this event in any Singaporean designer ware!

CHALK have 5 pairs of VIP invites reserved specially for you! It will be a night of mingling with the designers, delicious munchy delights and DJ spinning in the background! To win the tickets post a comment here about why you love Singapore fashion and the best 5 entries gets a chance to mingle with the best in Fashion, Art and design of Singapore!

The deadline of this contest ends on the 2nd of August 2010.
(Please include your name and email address when you comment, so I can inform you when you're the lucky 5!)

Monday, July 26, 2010

We're featured in STATUS Online Magazine!

The cool team of STATUS Magazine featured our new collection on their site and we're thrilled that they love our collection:)

Saturday, July 24, 2010

Meet Kai Xin!

I'll like to introduce our new intern, Kai Xin who has the sweetest smile and I simply love her name:) Coincidentally, we're both in polka dots today! And behind us, you'll see the very tall and helpful SQ from Coupe Cousu who took this picture.

We're featured in Fash Eccentric blog!

We'll like to thank the ever lovely X-Wen from Fash Eccentric for featuring our new collection on her blog and for her own unique way of describing our designs:)

We're featured in NotCouture blog!

We're thrilled and flattered to hear from our international customers who likes our new collection via NOTCOUTURE!

We're featured in SallyJaneVintage blog!

Imagine my surprise and smiles when I saw that the very fashionable Jennifer from SallyJaneVintage blogged about our new collection! It's quite surreal to see our designs on one of our favourite blogs and we can't thank her enough for that sweet gesture!

Wednesday, July 21, 2010

Mini Us

This morning, Evelyn from Swirl texted me congratulating me on our new collection and she started to send me texts with really adorable icons via Emoji! Next thing I know, I broke into a long laughter when she sent me a pocoyize version of me inspired by our latest collection! wahhaa..
And this will be very cool Evelyn with her bob hair cut and those aviator glasses!
And Suzanne in her china doll jacket from her childhood which she can still fit in! Whahaa..this app is free and is super adorable!

We're featured in La Mode OUTRE blog!

Imagine our surprise when we saw our designs featured on James's blog from the Nafa fashion show (We were invited as guest designers for the diploma show) a couple of months back. I love the lighting in the picture and as I recalled it was a frantic mad rush backstage as we tried to fit 20 models in less than a few minutes. Looking at the pictures again really brought back the fun and crazy memories we had!

Tuesday, July 20, 2010

Her Magic Machine

Miyuki Sakai is a genius simply because all her illustrations are done on a sewing machine and a zillion threads! It's so intricate and real that I thought they were hand drawings!

A Double Take

As we count down the hours, minutes and seconds to the launch of our collaboration with Reebonz, we squealed with delight when we saw how pretty they styled our pieces on the mannequins! If you've not been to the site, do so NOW as we've only got 1 more day left..

p/s: We want to thank Charlene and her team for this great opportunity and we heard many of our pieces are flying off the screen as we wrote this post!

Collaboration with Reebonz

We're pleased to announce our special collaboration with Reebonz today (20th of July) at 12pm! There will be wonderful bargains off our past season collections:) Visit the site soon While Sale Last!

Monday, July 19, 2010


Big Thanks to Faz for the very sweet words on our latest collection! And while reading through her post, how can I not post this uber adorable clip of Despicable Me! The girls in the show have such pretty eyes and the little minions really save the movie!

Did I mentioned that I own a unicorn plushy called Fluffy too?!!Ha..

MIniature Fixtures

Aww..isn't this light idea super cute and it's so easy to create this!

Sunday, July 18, 2010

Francesa Jumpsuit

Betty is wearing Francesa Grey Jumpsuit and Belle is wearing Sharon Cream Dress.
Many have commented that they love the sleeve details and comfort in Francesa Dress and now we've designed Francesa Jumpsuit in both Grey and Black for more mileage! It can be worn over a vest for work, a jacket for a meeting and a straw hat for a weekend getaway!
Do let us know if there are any designs you're eyeing and we'll be delighted to reserve them for you as our pieces are produced in limited quantities.

Dreams of Pandora: Part I

Sharon Top comes in Sky Blue and Blush Pink.
Sammi Skirt comes in Stripes Blue and Stripes Grey.

Sammi Dress comes in both Stripes Blue and Grey.
How can you not wear stripes during summer?

Our Sharon dress comes in Graphic Blue and Cream with little front pockets and a smart collar!
Sarah dress comes in both Stripes Grey and Blue too:)
We're pleased to present our High Summer collection entitled "Dreams of Pandora"! The first batch of designs have arrived in our shop and more will be coming up the following weeks! Drop by soon to preview and try on your summer's best!